Students in this neighborhood are analytical and strategic thinkers, excelling in problem-solving, data analysis, and decision-making. They have a strong passion for creating innovative solutions to complex challenges.
The Majors
Business & Technology Neighborhood majors share a focus on analysis, strategy, and problem-solving. All foster critical thinking, adaptability, and collaboration, preparing students to navigate complex challenges in diverse industries. Learn more below!
Our business major is designed to equip you with outstanding communication and reasoning skills, which are crucial for effective persuasion, negotiation, and collaboration. Concentration options include: accounting, human resource management, management, marketing and project management.
Do you want to impact how brands connect with consumers? Do you want to tell compelling stories, and develop strategies that help businesses grow? If so, our Marketing program may be perfect for you. Our new marketing degree integrates digital skills throughout the curriculum, including appropriate use of AI. Concentration options include: Marketing Management, Integrated Marketing and Consumer Insights.
Our Mathematics program teaches strong analytical and problem-solving skills. These skills are increasingly in demand at businesses across industries for data analysis, consumer behavior modeling, financial modeling, operations optimization, market trends analysis, and more!
Our new Strategic Communication major will prepare you for careers in advertising, marketing, PR, digital strategy, and social media, all of which involve utilizing language, and media, to effectively communicate a company or organization’s message. It also covers the critical topic of Crisis Management.
The Minors
Interested in exploring another facet of Business & Technology? Our minors can deepen understanding of your chosen discipline while providing a broader set of skills and tools.
MBU Graduate Programs
If you decide to continue your studies at MBU, you can expect a smooth transition into one of the following programs:
Your Neighborhood Leader
Clayton Smith (he/him)
Program Director, Marketing, School of Business
(540) 324 – 3122
cRSmith@maryBaldwin.edu
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