Personal branding is the intentional process of shaping and showcasing your unique identity, skills, experiences, and values to create a lasting impression on others. It’s about being deliberate in how you present yourself, both in person and online, to align with your professional aspirations.
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College is more than just hitting the books; it’s a place to cultivate skills that will set you apart in the job market. If you are new on campus or returning to campus I implore you to get out into the mix and get involved. One of the most effective ways to achieve this is by joining student organizations. These groups offer a wealth of benefits that can significantly enhance your appeal to potential employers.